The awareness of the Dementia Hub website continues to grow and has received more than 15,000 views since its launch in March. To ensure seniors in our communities can continue to benefit from this invaluable resource, four advertorials were featured in Ming Pao’s Saturday Magazine, spotlighting the Dementia Hub and the dementia care support services provided by Yee Hong. Additionally, the Dementia Hub was featured on 51.ca’s main WeChat official account for the Canadian audience in June, followed by a sub-account reaching the GTA audience in July.
In August, Yee Hong’s dementia care support and the Dementia Hub were highlighted in nine radio segments on Fairchild Radio. These included five sessions in Mandarin and four in Cantonese. To support the ongoing utilization and growth of the Dementia Hub, a dedicated work group has been formed in the Community & Professional Services Division.